Fiona Kwen

Fiona is currently a marketing manager in Currencycloud, overseeing marketing and communications in Asia-Pacific. With a background in fashion, retail and media she brings 15 years of B2B and B2C experience into Fintech. She has worked with brands such as Metro, Timex, Discovery networks, Nium, Wirecard and more. She specialises in integrated campaigns, demand and lead generation as well as brand management.

She took a step into Fintech after she had her first child and was experiencing a huge uncertainty and is no longer interested in doing traditional marketing in the media industry. Hence, she sought an industry that excites her and has high growth potential. The fact that the industry was relatively new, there was new knowledge to be learnt and tapping into the digital marketing space made her driven to do better in marcomms. She struggled initially to understand concepts of B2B marketing and how payments worked, but with much luck, she had really supportive and helpful colleagues who guided her on how it worked in both Nium and Wirecard, before joining Currencycloud.

She has grown to not only love B2B marketing, which most think is boring; but she has also grown to love Fintech. It is a fast paced and buzzing environment, filled with intellectuals who are willing to share knowledge and ideas, and Fiona thrives on those things to make her work impactful. Having to organise lo-fi customer acquisition roadshows to develop meaningful and digestible content pieces to drive meaningful thought leadership topics, she has seen how it has all elevated the brands she has worked with and is driven to create impact in the work she does.