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Samantha Horton

Women in Fintech

$Samantha Horton, Chief Business Officer, Syfe, plays a critical role in the company’s mission to make high-quality financial services affordable and accessible to all. Samantha has over 15 years of experience in financial services and was previously MD at multi-billion dollar hedge-fund Broad Peak Investment Advisers Pte Ltd. The arrival of her daughter motivated her to make an impact by bringing institutional-level solutions to shape better outcomes for everyday retail investors through investing. At Syfe, Samantha spearheads the company’s expansion across Asia-Pacific & has also played a key role in the launch of Singapore's first digital investment platform with free trades & fractional trading, Syfe Trade. She strongly believes that diverse representation is important while developing products, with women occupying 50% of Syfe’s database & key decision-making roles at Syfe. She won the ‘Women in Fintech’ Award at the SFF Global Fintech Awards & ‘Women Icons Asia’ Finance Award 2022.$

Syfe Pte Ltd

Samantha Horton, Chief Business Officer, Syfe, plays a critical role in the company’s mission to make high-quality financial services affordable and accessible to all. Samantha has over 15 years of experience in financial services and was previously MD at multi-billion dollar hedge-fund Broad Peak Investment Advisers Pte Ltd.

The arrival of her daughter motivated her to make an impact by bringing institutional-level solutions to shape better outcomes for everyday retail investors through investing. At Syfe, Samantha spearheads the company’s expansion across Asia-Pacific & has also played a key role in the launch of Singapore's first digital investment platform with free trades & fractional trading, Syfe Trade.

She strongly believes that diverse representation is important while developing products, with women occupying 50% of Syfe’s database & key decision-making roles at Syfe. She won the ‘Women in Fintech’ Award at the SFF Global Fintech Awards & ‘Women Icons Asia’ Finance Award 2022.