Keng Low

During the early days of building HeyMax, Joe Lu was completely new to the world of startups and didn't understand the language, norms, or where to begin. Keng Low was the very first founder he met on this journey. Keng saw potential in the vision, even though it was poorly articulated, and offered his help selflessly and without expectations. Keng played a critical role in helping HeyMax refine its concept, identifying what worked and what needed to be rethought. Without his help, the idea would have remained scattered and unfocused, likely stuck in the idea stage. Keng's mentorship taught the founder how to approach problems with a strategic mindset, think clearly in high-pressure situations, and position the company within the industry. This mentorship evolved into a deep and lasting friendship, where they now collaborate and support each other in their ventures. The impact of Keng's advice shaped Joe Lu's thinking as a founder.