LinkedIn -
Mirsa Sadiki was a huge admirer of Mas Ari's work, finding his company, Flip, transformative for allowing users to transfer money between banks for free. Mirsa reached out to Mas Ari via LinkedIn on a whim and was stunned when he responded within a few hours. The subsequent in-person meeting was purely to understand Mas Ari's thought process behind Flip, and that conversation fundamentally changed how Biteship operates.
The biggest challenge Biteship faced was building a robust and scalable tech platform for shipping logistics. Instead of offering high-level advice, Mas Ari delved deep into the nitty-gritty of product development. He recounted how Flip started with very basic technology, even using Google Forms initially, and gradually built a sophisticated platform by focusing on core functionality and iterating rapidly based on user feedback. This guidance helped Biteship overcome insurmountable technical roadblocks, optimize their API, and build a reliable, scalable platform. The lessons he taught about simplicity, staying lean, and ensuring sustainability are ingrained in Biteship's DNA.